GREAT STORIES DON'T JUST HAPPEN. THEY'RE BORN.
They’re nurtured consciously, through a creative process that bridges head and heart in equal measure. Business goals mesh with customer needs. Strategy informs concepting. Client KPIs influence campaign execution. And every asset is rooted in emotion and feeling. This is the alchemy of authentic, persuasive storytelling. A complex craft that stirs the human spirit and delivers amazing results. It's at the core of everything I write.
PROJECTS
Story is where I live.
With formal study in creative writing, journalism, storytelling, and copywriting, plus in-the-trenches experience gained from a diverse array of clients and initiatives, I’ve become a master of storytelling and voice-and-tone across multiple channels. I’ve served agencies like Sterling, Pearlfisher, Ogilvy, Swift, and Digitas. I’ve devised big ideas for companies like Intel, Visa, Allstate, Orbitz, and Purina. And I’ve given voice to brands like Haagen-Dazs, Pantene, Wild Turkey, Bounce, and Mattel. Here’s a peek at what I’ve been up to …
GREAT SKILLS. GREAT SERVICES. GREAT RESULTS.
I excel at a range of services. Whether I'm facilitating brainstorming sessions for a team, or developing campaign big-ideas solo; whether I'm drafting press releases, producing blog posts, or ghostwriting for C-suite executives; whether I'm writing instruction sets, catalog copy, or assiduously fact-checking or proofreading, I deliver inspired ideas and stellar copy no matter the scope or challenge. Here's how I contribute ...
Ideation
Creative Concepting
Pitch Building
Narrative + Sizzle Videos
Shooting Scripts
Casting + Direction
Brand Development
Brand Personality
Voice and Tone
Tagline Development
Slogan Development
Product + Company Naming
Product Copy
Package Romance-Copy
POS + DTC Copy
Marketing Collateral
Annual Reports
Corporate Communications
PROFILE
I craft compelling copy and clear communications for clients large and small.
As a copywriter, storyteller, and creative secret-weapon, I'm adept at concepting, crafting, and delivering fresh campaigns and meaningful content for visionary startups, cause-based nonprofits, mission-driven organizations, specialized firms, and iconic brands.
PROOF
The rocket fuel for great creative flows from a happy, inclusive, collaborative team.
My output and end-results are just part of what I bring to the table, because when people prioritize each other as much as the work — when they feel seen and supported, when they feel safe taking creative risks — that's when the real magic happens. It's the reason empathy, clear communication, genuine care, proactivity, accountability, and positivity underpin every professional relationship I cultivate. Here's the social proof ...
PING
How can I be of service?
BLAED SPENCE
contentthatconnects [at] sonic [dot] net